Intellectual Property Case

Case:You work in the marketing department for an international blender manufacturer. In your research of the competitive market you come across another, lower quality brand using your images to sell their cheap blenders in e-commerce. Answer the following questions about this situation.

1. Is it beneficial to your company that another brand be using images of your product? Why?

1. Would you change your opinion if the other brand was just as good, if not better than yours?

1. Discuss the potential impact that could face your company if this went on for an extended period of time.

1. Would you report this finding to the appropriate channels or is it no big deal?

1. If you reported this to the appropriate channels, what might the next steps be in this matter?

1. What might be some steps that you can take to prevent this from happening?