Intenseye is technology startup company that seeks to improve worker safety by deploying artificial intelligence $($Al$)$ to video feeds from cameras in its clients' manufacturing and warehouse facilities. Intenseye has developed machine learning $($ML$)$ models that analyze these videos to identify and report, in real$-$time, unsafe working conditions and unsafe worker actions. How should Intenseye capture more of the value it is creating? Intenseye decided not to activate facial recognition technology in its initial product roll out. Was this a good idea? Should Intenseye now enable facial recognition for clients who request it$?"$