INTENSIFY DOWNPLAY - REPETITION - OMISSION - ASSOCIATION - DIVERSION COMPOSITION CONFUSION Theorist Hugh Rank created a relatively simple model of persuasion illustrated in the figure below. Simply put, persuaders intensify their own strong points and the weaknesses of their opponent or a competing idea. Second, they downplay their own weak points and the strengths of their opponent or a competing idea. aaa Intensify Jaa Repetition Association Composition X Z Omission Diversion ? 3. Confusion Downplay Your Task: Working alone or in a group, look for examples to test Hugh Rank's model. Find advertising, opinion pieces, speeches, and other persuasive messages to illustrate the intensify-downplay model. Submit a video presentation that describes this model and include examples that illustrate how it is used.