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Interactive Kmart Video Case 12-15. What is the advertising message in the Kmart Big Gas Savings ad? 12-16. Why did Kmart choose to air this

Interactive Kmart Video Case

12-15. What is the advertising message in the Kmart "Big Gas Savings" ad?

12-16. Why did Kmart choose to air this video on YouTube?

12-17. Is this Kmart ad effective? Explain

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