Interestingly, biological financial analysts, as Joan Martinez-Alier, appeal to an alternate line of reasoning.[72] Rather than expecting to be some (new) type of private enterprise is the most effective way forward, a more established environmental monetary evaluate questions the general concept of assimilating externalities as giving a restorative to the ongoing framework. The work by Karl William Kapp[73] contends that the idea of "externality" is a misnomer.[74] truth be told the