Interim Report

The purpose of the Interim Report is to conduct initial research related to the assigned client, case, or campaign. One report will be submitted by each group. Components should include:

1. Market Analysis

Examples will vary based on the particular client/situation. Not all of the following may be applicable but some areas to include could be Market Size and Growth, Regional Market Importance and Trends, Market Segment Analysis, Seasonal Analysis, Consumer Data, Consumer Behaviour.

2. Competitive Analysis

Examples include Marketing Mix Analysis, Competitor Activity Assessment, and Strengths & Weaknesses. A minimum of three competitors should be part of the analysis.

3. Product/Service Analysis

Examples will vary based on the particular client/situation. Not all of the following may be applicable but some areas to include could be Recent Activity Assessment, Marketing Mix Analysis, Positioning Strategy, Sales Volume, Market Share, New Product Activity, Current/Previous Marketing Communication Activities.