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Internal Analysis: (What is the Internal Analysis for Publix ) include all 7 The internal analysis focuses on identifying and evaluating a firm's strengths and

Internal Analysis:

(What is the Internal Analysis for Publix ) include all 7

The internal analysis focuses on identifying and evaluating a firm's strengths and weaknesses in the functional areas of business, including:

  1. Management;
  2. Marketing;
  3. Finance;
  4. Accounting;
  5. Production or operations;
  6. Research and development, also known as R&D; and
  7. Management information systems, also known as MIS.

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