Internal environment analysis for Under Armour in USA market of 2022

1. What are UA's competitive advantages and disadvantages over rivals in the industry?
2. What is UA's unique positioning that gives them favorable position with wholesale partners?
3. What is the role of each wholesale partner in UA's portfolio? How does this align to UA's brand positioning and brand strategy?
4. To what extent should UA focus on DTC efforts vs its legacy wholesale business? Given that the wholesale landscape is continuing to shift, how should UA stay relevant?

Using the tools: value chain, resource-based view, vision-mission-objectives, capabilities, dynamic capabilities, opportunities, and threats. Thank you!