INTERNAL/ EXTERNAL STRENGTHS WEAKNESSES FACTORS 1. Strong brand High level of recognition and competition customer loyalty 2. Limited growth 2. Diversified product potential in offerings developed markets 3. Extensive global 3. Dependence on reach coffee prices S-O STRATEGY W-O STRATEGY OPPORTUNITIES Further expansion in emerging markets 2. Increase in health- conscious consumers 3. New product development S-T STRATEGY W-T STRATEGY THREAT 1. Economic recession 2. Social media backlash 3. Saturation of coffee market