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ASSIGNMENT: PRODUCT DEVELOPMENT AND ADAPTATION PROCESS STRATEGY ACTIVITY RATIONALE The goal of this project is to give the opportunity to students to use their knowledge to analyze a case study and apply the concepts learned. MATERIALS AND RESOURCES Other: Products and Services for a Global Market by FITTskills. Publisher: FITT (Forum for International Trade Training Inc.) Edition: Seventh Edition ACTIVITY STEPS 1. Team up as per your instructor's guidelines, review the following case and create a product development and adaptation strategy. 2. A France-based perfumier, Fluer Inc., has been in the local market for over 10 years. They are very popular among the female market for their unique fruity fragrances. They are looking to export their line to the United Arab Emirates (UAE). Research and explain the factors Fluer Inc. should consider when developing and adapting its perfumes for the UAE. Elaborate on a strategy and explain how would you fulfill each step of the process. Your product development and adaptation process should include the following steps: 1. Opportunity identification. 2. Ideas generation. 3. Ideas screening 4. Concept development and product testing. boksh... 3 G Plagiarism Checker... G Sign in - Google Ac.... Sault College Library A Pros and Conso Sault Student Gate... Paraphrasing Tool ... SST Plagiarism Checker... - Ayun. 3. Ideas screening 4. Concept development and product testing. 5. Market strategy development 6. Business / financial analysis. 7. Market testing 8. Technical implementation. 9. Product launch / Commercialization. 3. Your assignment should include no more than 1 page per step. 4. Use Font: Arial, Font Size: 11, Spacing: double space. 5. Include a cover page and reference page. 6. Your submission must conform to the requirements of APA formatting, including your references. 7. Upon completion of the assignment, only one member of the team is required to submit the group project in the appropri submission folder. EVALUATION For the evaluation breakdown, refer to the following rubric