International business law

Case Study: Jordan Mortors Jordan Motors, Inc., opens a dealership in Frankfurt, West Germany, selling American cars. In its advertising campaign, Jordan claims that for the next two weeks only, it will beat the price on any comparable German car by 1,000 euros. Faced with this threat to its market share, Hartman Autos, A. G., slashes its prices to cost. Andrea Giebbels comes to Jordan's showroom with a written quote of Hartman's price for its bottom-of-the-line German car and demands that Jordan sell her 20 of its bottom-of-the-line American cars for a substantial loss. Jordan refuses. What must have been done differently in the advertising campaign to avoid this situation? (14 points)