International Business Plan for Dollarama expending to U.K. market.

SITUATION ANALYSIS Organizations current position (who they are, what they do, where they do it, why) Business model (the current one, how do they do what they do successfully; how do they make money?) Current state/trends in sector - global (data!) Current state/trends in sector - target market (data!) Target market: PESTEL analysis

BUSINESS STRATEGY What is companys/founders vision >> what is the vision for the company? To achieve, become what?

What is companys mission >> what does the company do for others? What does it deliver?

Translating Vision and Mission into Business Strategy >> how do you go to market?

SWOT for 'your' company vs target market ie expansion plan

Strengths and weaknesses of competitors: one leading company (if monopoly) or overview - if multiple players Competitive advantage: what is it that you do better - you vs others (in the target market) >> statement, bulletpoints

MARKETING AND SALES

Product/service scope/portfolio; how it meets the needs of the target market or needs to be adapted

Target group and segment: define for your products/services Cultural & Lifestyle information/research - how does the product/service fit?

Market potential: size, growth, shares... for your product in target segment Price strategy / structure - why? How are you positioned against others?

Distribution & Sales Channels: where and how product/service will be sold/delivered?

Promotion B2B: what tools/channels will you use to target your business customers/clients?

Promotion B2C: what tools/channels will you use to target your consumers/end users?