INTERNATIONAL MARKETING MANAGEMENT Assignment: Develop an international marketing plan for one company of Indian country! Main content guidelines EXECUTIVE SUMMARY - prepare 1 page summary of the major points of your marketing plan and place it at the front of the document. What is a product, company and what is a new market? TABLE OF CONTENTS INTRODUCTION 1) introduce the product to be marketed in foreign country and briefly explain your rationale for choosing this product, 2) introduce with the chosen country and make argumentation why did you choose this country. PART 1. Company analysis 1.1 Company Business and Products Description 1.2. International Business and Experience Description 1.3. Entrance strategy PART 2. Foreign markets analysis 2.1. General factors analysis 2.1.1. Political and legal factors 2.1.2. Economic factors 2.1.3. Social factors 2.1.4. Culture factors 2.1.5. Environmental factors 2.1. 6. International factors 2.2. Competitors analysis in a new market PART 3. Marketing mix plan Marketing mix plan, what will be adapted, what will be specific for new market 3.1 Target market 3.2. Product strategy 3.2 Price strategy 3.3. Place, distribution channels specified for targeted country 3.4. Promotions strategy specified targeted country and market CONCLUSIONS Technical requirements 1. Volume of plan ~ 10 - 15 pages word document 2. Font size - Times New Roman 12 3. Line spacing 1 4. Page indents: 30 mm on the left side, 20 mm on the right side, 20 mm at the top and bottom. The first line of every paragraph shall have an indent of 10 mm. 5. Font size of chapter titles 14 (Bold); font size of sub-chapter titles 12 (Bold). 6. Pages should be numbered in the middle at the bottom page with Arabic figures