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International Marketing True or False? Cause-related marketing, an approach in which the company, or one of its brands, is linked with a cause such as

International Marketing

True or False?

  1. Cause-related marketing, an approach in which the company, or one of its brands, is linked with a cause such as environmental protection or childrens health or societal welfare has become an important part of a company's promotional campaign programs

True

False

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