INTERNATIONAL MARKETS

#1 Case Analysis Report

Choose a company engaged in international marketing

Select 2 different countries / markets (excluding home country)

Compare the marketing mix adopted in the both countries / markets and give your explanation on the basis of marketing theories you've learned.

#1 Case Analysis Report

The report should at least include:

Company profile (as a whole & in the selected countries / markets)

History

Business scope

Size, revenue, market share etc.

Strengths and weaknesses

Organization structure and market-entry strategy in the selected countries / markets

Centralized or decentralized market-entry strategy.

#1 Case Analysis Report

The report should at least include:

The marketing mix adopted in the selected markets

Product

Price

Channel-of-distribution

IMC

Explain why the company standardize (adapt) its marketing mix in the selected markets

Your comments & suggestions. 10 pages