Question
International Product Strategy Companies competing internationally must decide whether or not they need to change their product to meet the needs of their buyers. This,
International Product Strategy
Companies competing internationally must decide whether or not they need to change their product to meet the needs of their buyers. This, however, can be expensive.
For your initial post, explain which of the following options you think is more important: Change the product to sell more, or don't change the product and keep costs low?
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Introduction To Hospitality
Authors: John Walker
5th Edition
0135139287, 9780135139288
