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International visitors target segments Discuss and indicate their geo-demographics, psychographics and behavioral insights. (Provide reference and citations) Indicate how each target segments

International visitors target segments

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  • Discuss and indicate their geo-demographics, psychographics and behavioral insights. (Provide reference and citations)
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  • Indicate how each target segments aligns with the City's aims
  • Discuss the ways in which this target consumer may be similar to or different from each other, and/or from any other segments that the City may have in mind for other types of visitors to the city.
  • Justify your profiles. Why is this segment right for the City? Remember that these should be profitable targets which the city realistically can aim to capture. Use evidence to defend your chosen targets. (Provide references and citations)


provide reference to the answers.

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