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Interpreting liquidity and activity ratios The table, shows key financial data for three firms that compete in the consumer products market: Procter & Gamble,

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Interpreting liquidity and activity ratios The table, shows key financial data for three firms that compete in the consumer products market: Procter & Gamble, Colgate-Palmolive, and Clorox. a. Calculate each of the following ratios for all three companies; current ratio, quick ratio, inventory turnover, average collection period, total asset turnover. b. What company is in the position of having greatest liquidity? c. Would you say that the three companies exhibit similar performance or quite different performance in terms of collecting receivables? Why do you think that might be? d. Which company has the most rapid inventory turnover? Which company appears to be least efficient in terms of total asset tumover? Are your answers to those questions a little surprising? If a company is best at inventory turnover and worst at total asset turnover, what do you think that means? a. For the three companies, the current ratios are: (Round to three decimal places.) Current ratio Procter and Gamble Colgate-Palmolive Clorox E 0333 Data table - e Sales Procter & Gamble $65,228 Colgate-Palmolive $15,206 Clorox $5,881 Cost of goods sold 32,974 6,066 3,235 Receivable 4,736 1,413 514 Fo Inventory 4,783 1,168 498 Total current assets 25,572 4,332 1,545 Total current liabilities 28,899 3,306 2,033 Total assets 117,034 12,117 4,575 (Note: All dollar values are in thousands.) Done

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