Interviewers ask respondents $($consumers$)$ what brands they know in a given product category, and record which ones are spontaneously mentioned. This measure of brand awareness is termed $\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_.$

A$.$

unaided recall

B$.$

aided recall

C$.$

partial recall

D$.$

total recall

E$.$

top$-$of$-$mind