Intigrated Marketing Its about local independent restaurant (mudras dosa hut) 1. Budget Allocation and KPI measures: a. Create a one-page breakdown on the specific IMC tactics and how money is being allocated. For each element, detail what is the goal and how it is being measured. You have $25,000 to spend! b. Use format below I Activity Cost How Measure KPI Goal Coupons: 2000 Printing: $500 Redemption 200 (0.1%) Distribution $300