Intro

In this project part, complete the slides in Part B: Keywords. Follow the instructions for each slide to complete Part B.

In this project part, you will create twokeyword lists for Handstand and explainwhy you selected those keywords.

Step 1: Review Handstand Personas

Before you create your keyword lists, review Handstand's two personas so that you can get in the mindset of their customers:

• Ollie the office manager, who represents the target audience forcorporate team-building events

• Adventure-loving Alice,who represents the target audience for public events

Ollie the Office Manager

X Persona for Name of Persona Challenges Corporate Team Ollie the Office Manager "It's hard to find team building events that are inexpensive, easy Building Events to plan, and convenient" Background Common Objections Office manager of the UI/UX Expensive team which has around 50 Events that are not suitable for a employees in San Francisco 50-person team Demographics Interaction with Digital Media 36 years old Uses Google to search for items . . Family-a wife and two daughters and services he needs for managing the office Uses LinkedIn for networking Goals Hobbies and Interests Looking for unique team building Spending time with family events for the UI/UX team Playing team-sports with friends on the weekendX Persona for Name of Persona Challenges Adventure-loving Alice "San Francisco is a very Public Events expensive -it's challenging to spend money wisely and also have fun" Background Common Objections Administrative Assistant at a tech High price startup in San Francisco . Unsafe areas of the city Demographics Interaction with Digital Media 26 years old Primarily uses text to connect . . Single with friends $55k/year Checks Instagram once or twice a day Spends time on local events websites and TripAdvisor . 5 . Goals Hobbies and Interests Explore San Francisco . Running . . . Meet new people Attending festivals and parties Have new experiences Discovering hidden gems in cities i . . .\f\f\f\f