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Intro to PR/Advertising Research Class. Thank you in advance! What do you consider to be the main advantages of publicity (earned or free space or

Intro to PR/Advertising Research Class. Thank you in advance!

What do you consider to be the main advantages of publicity (earned or free space or coverage in the media) and the main advantages of advertising (paid for space or coverage in the media?) How might a program effectively plan to use both publicity and advertising?

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