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intro to PR/advertising research please help and thank you in advance! -Telephone surveys were once a staple of public relations and advertising research. But recent
intro to PR/advertising research please help and thank you in advance! -Telephone surveys were once a staple of public relations and advertising research. But recent changes in the way we use telephones -- as well as the increasing of telephone calls for telemarketing -- have hurt the ability to conduct survey by telephones. Do you believe telephone surveys can be an effective way for PR and advertising professionals to collect data? What other survey methods might be increasing effectiveness and can perhaps be an alternative to telephone surveys?
please help and thank you in advance!
-Telephone surveys were once a staple of public relations and advertising research. But recent changes in the way we use telephones -- as well as the increasing of telephone calls for telemarketing -- have hurt the ability to conduct survey by telephones. Do you believe telephone surveys can be an effective way for PR and advertising professionals to collect data? What other survey methods might be increasing effectiveness and can perhaps be an alternative to telephone surveys?
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Financial and Managerial Accounting
Authors: Carl S. Warren, James M. Reeve, Jonathan Duchac
12th edition
978-1133952428, 1285078578, 1133952429, 978-1285078571
