• Introduce the marketing concepts relevant to Case study company , and reintroduce the the chosen Case study (business and product range), its target market and value proposition.

Body

• Use marketing theory to explain the strategic components of a Product strategy identified as relevant to your Case Study. Apply Case information to this theory and discuss how the chosen product range’s Product strategy creates its value proposition.
• Use marketing theory to explain the strategic components of a Pricing strategy identified as relevant to your Case Study. Apply Case information to this theory and discuss how the chosen product range’s Pricing strategy captures its value proposition.
• Use marketing theory to explain the strategic components of a Placement strategy identified as relevant to your Case Study. Apply Case information to this theory and discuss how the chosen product range’s Placement strategy delivers its value proposition.
  
  
• Use marketing theory to explain the strategic components of a Promotion strategy identified as relevant to your Case Study. Apply Case information to this theory and discuss how the chosen product range’s Promotion strategy communicates its value proposition.

Conclusion

• Based on your analysis of the chosen product range’s Marketing Mix, provide insights into how well you believe it meets the needs of the target market and fulfils the value proposition.

This Assessment Task (CSB) measures Intended Learning Outcomes:

LO1: Explain the fundamentals of sustainable marketing and converse in marketing language.

LO3: Analyse marketing mixes using fundamental marketing theories.

LO4: Communicate outputs from analyses of marketing situations.

Case study company : Ewe Care Australia – friendly skincare line