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Introduced in 1 9 2 0 , Band - Aid now has more than 4 0 products for first aid, including adhesive bandages, and the

Introduced in 1920, Band-Aid now has more than 40 products for first aid, including adhesive bandages, and the Liquid Bandage. Over the years, Band-Aid has increased its:
Multiple Choice
product line depth.
brand dilution.
product line breadth.
brand extension.
co-branding.

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