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Introduced in 1 9 2 0 , Band - Aid now has more than 4 0 products for first aid, including adhesive bandages, and the
Introduced in BandAid now has more than products for first aid, including adhesive bandages, and the Liquid Bandage. Over the years, BandAid has increased its: Multiple Choice product line depth. brand dilution. product line breadth. brand extension. cobranding.
Introduced in BandAid now has more than products for first aid, including adhesive bandages, and the Liquid Bandage. Over the years, BandAid has increased its:
Multiple Choice
product line depth.
brand dilution.
product line breadth.
brand extension.
cobranding.
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