introduced the company giving the companys history, mission statement, goals (background information) (clearly summarized the history of the company and its background),

companys products (goods or services) (discuss the products/services the company offers)

companys competitors (discuss the companys competition),

companys financial information (provide an overview of the companys financial situation, present stock information, etc)

companys SWOT analysis (present strengths, weaknesses, opportunities, and threats to the company)

Company's Marketing Strategies companys Ethics and Social Responsibility Issues Conclusion provided a summary of report