Introduction (1 page):

• Briefly introduce Amazon, including its core business and market presence.
• Provide an overview of the Lean Startup and Design Thinking methodologies, highlighting their main principles and objectives.

Lean Startup Methodology Application

• Describe how the Build-Measure-Learn feedback loop from the Lean Startup methodology could be applied to the chosen company.
• Identify a product or service within the company that could benefit from this approach.
• Discuss potential challenges the company might face in adopting the Lean Startup methodology and suggest ways to overcome them.

Design Thinking Methodology Application

• Detail how the five stages of Design Thinking (Empathize, Define, Ideate, Prototype, Test) can be implemented for the chosen company.
• Consider how user-centric solutions can enhance the company's offerings or solve identified problems.
• Discuss the potential challenges and constraints in incorporating Design Thinking and provide strategies for effective integration.

Comparative Analysis and Conclusion

• Compare the benefits and challenges of both methodologies in the context of the chosen company.
• Conclude with a recommendation on which methodology, if not both, would benefit the company's innovation trajectory most.

References (not included in page count):

• List all sources consulted or referenced, ensuring adherence to APA 7 format.