Introduction, definition of terms, main body, conclusion, citations and reference list

Question One It has been said that many investors find it difficult to set up business in Chimani mani. A company decided to enter this market with their fast-food business. Although the initial reception in Chimani mani was great, the company still had a number of obstacles to overcome. The local people were uncomfortable with the idea of fast food and franchising. They saw fast food as artificial especially with non-village chickens, and the process which is mechanical and unhealthy.

Required

1. Strategic alliances may provide strategic appeal or benefits to companies that are involved. Discuss such benefits that may be gained from these alliances. 20 Marks