Introduction: Digital transformation is the integration of digital technology into all areas of a business, resulting in fundamental changes in how the business operates and delivers value to its customers. Change management is a critical component of successful digital transformation, as it enables organizations to effectively plan, implement, and sustain the necessary changes. For this individual assignment, you will analyze and propose a change management strategy for the imaginary accounting and consulting firm used in assignment one. You have sent your proposal to the CEO (Assignment 1 – part 1) and have also presented a video to the staff and have their agreement to proceed with the digital transformation. (Assignment 1 part 2 – Video) You are now presenting the company with your change management plan.

Instructions:

• Begin by reviewing your assumptions in assignment one and conducting additional research on the firm's industry, competitors, and digital transformation trends.

• Using the information, you have gathered, identify the key drivers of digital transformation for the firm, such as changing customer expectations, new technology trends, or regulatory requirements.

• Assess the potential impact of digital transformation on the firm's business model, operations, and culture. Consider how digital transformation may create new opportunities for growth, but also pose challenges for the firm's employees and customers.

• Based on your analysis, propose a change management strategy for the firm's digital transformation. Your strategy should address key components of change management, including communication, training, and support for employees. You may also consider the use of change management frameworks or methodologies.

• Evaluate the effectiveness of your proposed change management strategy. Consider potential challenges and opportunities for improvement, such as resistance to change or the need for additional resources.