Introduction Financial Analysis of Ratios - Begin with sub - heading for each ratio. Here is where you demonstrate an understanding of ratios by describing the meaningfulness of these ratio calculations firstly theoretically (text book chapter 8 helps here) and then actually. Next relate the ratio findings to their company and in contrast to their competitor company. Discuss trends. Then wherever possible discuss industry or accepted ratio standards which might assist your companies contrast as well. This demonstrates an ability to assess and apply knowledge to calculated outcomes. Recommendations - outline possible company improvements highlighted by each ratio outcomes and cash cycle calculations and comment on any weaknesses in using ratios. If you find that some of your calculated ratios are within appropriate benchmarks you can say that. Conclusion