Introduction Gym company, founded by James Jones and William west as they worked together and worked on similar projects. They found a lot of space in the bag but it started with the problem of putting sneakers in the bag. They started a small private business but after growing up they left their jobs and went to the company to make it more protable. They have set 300,0DD to reach the next level. They begin to analyse costs and benefits. They found interesting facts and the problem at hand