Introduction:

In the highly competitive restaurant industry, it's essential for establishments to not only attract

new customers but also retain existing ones. One proven strategy to accomplish this is by

implementing a Restaurant Rewards Program. This scenario outlines the development and

implementation of "HamaMama Rewards," a comprehensive loyalty program for a restaurant

called $$HamaMama$.$

Business Description:

"HamaMama" is an upscale, urban restaurant known for its exquisite cuisine and exceptional

dining experience. Despite its culinary prowess, the restaurant faces the challenge of customer

retention in an ever$-$changing culinary landscape. To address this challenge, "HamaMama" plans

to launch "HamaMama Rewards," a loyalty program designed to incentivize repeat visits and

foster stronger customer relationships. By offering its customers personalized experiences and

valuable rewards, the restaurant aims to create lasting relationships that will benefit both parties

for years to come. The success of this loyalty program will be closely monitored and adjusted as

necessary to ensure its long$-$term effectiveness.

"HamaMama Rewards" aims to offer customers a unique and personalized experience. The

program will be built on the following pillars:

$$ Membership Tiers: Customers will be divided into different tiers based on their

spending and visit frequency. Tiers such as "Bronze," "Silver," and "Gold" will unlock

various benefits, including exclusive discounts, priority reservations, and special

events.

$$ Points System: Members will earn points with each visit or purchase, encouraging them

to return. Points can be redeemed for discounts, complimentary items, or unique

experiences like chef's table dinners. Healthy food $($HamaFIT$)$ would have more

points.

$$ Personalization: The restaurant will leverage data analytics to understand customer

preferences. Personalized recommendations and tailored promotions will enhance the

dining experience. To understand the customers, we are required to manage their

accounts with a list of preferences like cuisine type, dietary restrictions, preferred

dining time, seating preferences, beverage preferences, spice level, portion size, price

range, special occasions, food allergies, reservation preferences, ambiance, menu

favorites, frequency of dining out.

You have been given the contract to create a rewards management system for $$HamaMama$.$