Question
INTRODUCTION In the third quarter of 2008, Delectable Foods Unlimited (DFU), the U.S. based manufacturer of candies and complementary confectioneries (headquartered in Baltimore, Maryland) announced
INTRODUCTION
In the third quarter of 2008, Delectable Foods Unlimited (DFU), the U.S. based manufacturer of
candies and complementary confectioneries (headquartered in Baltimore, Maryland) announced
that its revenues rose to US$3 billion as compared to US$1.5 billion in the third quarter of 2007.
The firm's management and stakeholders were pleased with this development as DFU's revenues
and profits for the third quarter of 2007 as well as for the year of 2007 as a whole had been
adversely affected due to the problems related to the firm's enterprise systems implementation
experience involving an enterprise resource planning (ERP) system and a DFU supplier portal
via an extranet featuring a supplier relationship management module of a supply chain
management software suite.
According to CEO and Chairman of DFU Dawson Carlyle, "Unfortunately, our foray into the
deployment of complementary enterprise systems introduced unexpected shipping challenges
during 2007." What started it all was DFU's initiative to upgrade its IT infrastructure at the heart
of its business operations by deploying the ERP software suite from SAP and JDEdwards'
Supplier Relationship Management module of its larger supply chain management software
suite, and some of the ERP modules were implemented as per the schedule by the firm in
January 2007. However, the remaining modules which were to be implemented by April 2007
were delayed and were implemented only by July 2007. This overlapped with the time when the
firm starts processing big orders for the forthcoming Halloween, Thanksgiving, and Christmas
seasons.
ISSUE 2: DFU's JDEdwards Supplier Relationship Management Software Implementation
Via a Portal
To enhance its competitiveness in the industry, DFU also sought to implement JDEdwards'
Supplier Relationship Management (SRM) Software via an extranet portal connecting DFU with
its suppliers. The SRM software is an important feature of the JD Edwards supply chain
management software suite. The SRM software would create information exchanges and
linkages between DF and its top or tier-1 suppliers. DFU wanted to take advantage of the
following features of the SRM software:
1) Purchase Order Processing Features
While acknowledging purchase orders from DFU, its top suppliers often change order
information such as payment terms and carrier information. DFU needs to be made aware of the
changes and approve them to ensure that the changes meet DFU's business requirements
2) Supplier Inventory Inquiry
DFU's suppliers can use self-service feature of the portal to review a variety of inventory
information, such as general item information, item quantities, and reorder points. A supplier
may want to review inventory to determine when an item needs to be reordered and to review
items for which the quantity is lower than safety stock.
3) Receipt Inquiry
The SRM - Receipt Inquiry program enables both suppliers and DFU to review multiple receipts
at once. They can review the various statuses of the receipts and use links to other programs to
process the receipts further and inquire about payment information.
4) Payment Inquiry
DFU's suppliers can use a self-service feature on the portal to review the payment information
entered on the SAP ERP Accounts Payable system.
5) Understanding Supplier Release Schedules
DFU's suppliers can also use the portal to review planned and released supplier schedules. The
schedule provides suppliers with advance notice of requirements and helps suppliers to forecast
DFU's future needs.
DFU's Enterprise System Deployment Challenges
DFU's IT project team informed suppliers that they may have to invest in more updated
networking hardware to support the extranet portal connection with DFU. Also, on account of
many newspaper and media stories of rampant hacking of corporate networking systems for
industrial espionage within the industry, DFU decided to put in place robust security measures
for its supplier portal extranet. The IT team used the advice of an outside security firm for the
appropriate security measures to use. DFU wanted to share the costs of securing data
transmissions with participating suppliers. The security services vendor DFU has in mind will
provide a package of multi-layered security services that will provide a robust protection to DFU
and suppliers it intends to link up with. This package consists of the following services:
1)use of a virtual private network (VPN) tunnelling that would encrypt messages
2)additional encryption using digital signatures and certificates
3) an intrusion detection system using Cisco Systems' "Intrusion Prevention System"
product
The software packages involved in these three components of the security package from the
vendor have very specific network hardware requirements. Only hardware with more recent
networking software and with certain processing and transmission capabilities will work well
with the proposed security package. DFU justified this expense by saying that it is in the best
interests of both DFU and the supplier to protect the data that is being exchanged and that
splitting the costs is a fair arrangement in order to avail of the high level of protection they
should strive for.
DFU started this initiative with its top three suppliers. DFU thought that piloting the extranet
with these three suppliers was a good way of testing the system before rolling it out to all its 100
or so ingredient suppliers. DFU's top supplier called Natural Sugars Inc. (NSI), a Canadian firm,
provides DFU with a rare natural ingredient that is a sugar substitute, has a very convincing
natural sugar taste without the calories and health hazards posed by sugar substitute products like
Aspertame. NSI, however, has older networking equipment which could still be used to meet the
technical requirements of DF's supplier portal which will use an extranet, according to its
network administrator. NSI's CIO Mr. David Waller didn't want to spend more money and
invest in new networking equipment because of recent overall firm budget cuts in NSI. Mr.
Waller decided that the IT Department would allocate money, instead, to cover the costs of the
extranet security package that DFU wanted to implement for its supplier portal.
DFU's other two suppliers participating in the pilot abided by the technical and cost sharing
requirements of the extranet. They are much larger firms with relatively new networking IT
infrastructure and didn't have the same issues faced by NSI.
DFU's IT project team tested this extranet initiative using the three types of tests (i.e.,
developmental, alpha, and beta tests) using "dummy data" and everything appeared to be in
order. All three supplier firms participated in these tests prior to the conversion phase.
Three months into the pilot implementation phase of the extranet, DFU experienced problems in
its data exchanges with NSI. NSI reported that it made suggested changes to purchase orders
initially forwarded by DFU, which DFU never acknowledged or approved. Thus, these
purchases orders were not fulfilled or acted upon by NSI, resulting in unfulfilled or delayed
orders altogether. DFU's procurement department, on the other hand, reported not having
received the suggested changes in order quantity, unit price, or delivery dates suggested by NSI
via DFU's supplier extranet.
DFU also designed the supplier portal in order to give suppliers accurate information about
which invoices have already been paid by DFU. This is very important in motivating suppliers
to service DF promptly and in cementing a trusted long-term relationship. Suppliers will be able
to view which invoices they have forwarded to DFU have been partially or fully paid. Within
the three pilot months, however, NSI reported inaccurate data about which invoices have already
been paid by DFU. The amounts paid shown on the extranet do not match the direct deposit
amounts received by NSI's bank (i.e., NSI receive payments from DFU via bank-to-bank
transfers).
ISSUE 2 QUESTION (Supplier Relationship Management Module of its JD Edwards
Supply Chain Management System):
Analyze what happened with the DFU's implementation of its supplier portal via the
extranet specifically with its Canadian supplier, Natural Sugars, Inc., using the SDLC
conceptual framework. Where did things go wrong and which SDLC phases were
involved? Briefly explain what should be accomplished in the specific SDLC phase
involved. What should the IT Project team have done instea
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