Introduction. This is your last chance to be creative. Why are you conducting this analysis? Who hired you? Why does the company that hired you need this info? What might they do with this info? What is the goal of the analysis? Analysis: What was your initial model? Why is logistic regression necessary? Which variables did you remove and what criteria did you use to make that decision? State p-values appropriately. What was your reduced model? Which variables were significant predictors of whether or not the consumer purchased the cereal? What criteria did you use (state p-values). State the odds ratio of each significant predictor variable and interpret. Conclusion. Give the results in a non-statistical way. What decisions might be made based on these results? How will the company that hired you use the results? What concerns did you have about the study? What might you recommend for a future study? Variables in the Equation B S.E. Wald df Sig. Exp(B) 95% C.I.for EXP(B) Lower Upper Step 1a The respondent has children(1) 1.641 .813 4.081 1 .043 5.163 1.050 25.385 The respondent viewed the avertisement(1) 1.106 .562 3.867 1 .049 3.022 1.004 9.098 Constant -2.700 .819 10.859