Question
Introduction : You are working as Assistant Marketing Manager in a company called Courage Ltd. that sells electronic products. The inventory supervisor has informed you
Introduction: You are working as Assistant Marketing Manager in a company called Courage Ltd. that sells electronic products. The inventory supervisor has informed you that inventory has been in the warehouse for the last two months because sales have drastically declined. As a result, they have not had enough orders to meet the monthly set targets. He has also informed you that the competitor is offering 20% off on their products. You have discussed this with your manager. He has asked you to conduct a meeting with your team (team includes 3 marketing and 3 sales officers) and any other responsible persons to gather enough information to take the necessary steps in resolving the problem.
Question: Analyse the business problem at Courage Ltd.
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