Introduction You have recently joined a company that has historically been sales-led and used offline marketing tools but is considering the option of being more marketing-led with an online presence. Ideally choose an industry and company that you have access to data for, such as: - Annual report - Company website - Examples of social media campaigns. You have been appointed to a newly created role of Marketing Manager. The Chief Executive has tasked you with setting a Marketing Strategy to take the business forward, which will be presented to the Senior Management Team for approval. Task 120 Marks Analyse the industry, company, its product(s) and customers. This should include a PESTLE and analysis of ONE (1) threat and ONE (1) opportunity for the organisation. Task 2 - 10 Marks Discuss the differences in a sales-led/offline marketing mix and a marketing-led/online approach. Task 320 Marks Discuss the difference between marketing a product and marketing a service and make a recommendation, with justifications, as to whether the company might be able to offer a new product or service in this new approach. Introduction You have recently joined a company that has historically been sales-led and used offline marketing tools but is considering the option of being more marketing-led with an online presence. Ideally choose an industry and company that you have access to data for, such as: - Annual report - Company website - Examples of social media campaigns. You have been appointed to a newly created role of Marketing Manager. The Chief Executive has tasked you with setting a Marketing Strategy to take the business forward, which will be presented to the Senior Management Team for approval. Task 120 Marks Analyse the industry, company, its product(s) and customers. This should include a PESTLE and analysis of ONE (1) threat and ONE (1) opportunity for the organisation. Task 2 - 10 Marks Discuss the differences in a sales-led/offline marketing mix and a marketing-led/online approach. Task 320 Marks Discuss the difference between marketing a product and marketing a service and make a recommendation, with justifications, as to whether the company might be able to offer a new product or service in this new approach