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Intuit annually releases its new version of TurboTax for filing tax returns. Some years ago, TurboTax came in four versions: TurboTax Basic ($20), Deluxe ($50),
Intuit annually releases its new version of TurboTax for filing tax returns. Some years ago, TurboTax came in four versions: TurboTax Basic ($20), Deluxe ($50), Premier ($80), and Home & Business ($110). Using the idea of price sensitivity or price elasticity and segmentation explain why Intuit would use such a pricing scheme
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Industrial Relations in Canada
Authors: Fiona McQuarrie
4th Edition
978-1-118-8783, 1118878396, 9781119050599 , 978-1118878392
