Investigate and appraise the role of marketing management in a health and wellness industry organisation/brand which may include packaged food or beverage brand of your choice. This organisation and/or brandmust operate at a national +/or international level, with a presence in your Malaysia.

Thoroughly research your chosen organisation/brand and the marketing environment within which it operates, to:

• Critically evaluate the challenges faced by those responsible for marketing the organisation/brand in the digital era (30% weighting).

• Critically evaluate the transformations in their marketing practices and thinking that are occurring in response to changes in the technological and social environments and whether they are adopting an integrative approach (50% weighting).

• According to the analysis above, provide logical recommendations to improve the marketing performance of the chosen organisation/brand in the digital era (20% weighting).