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Investigate the impact of ethical values and sustainability on the reputation and brand image of multinational corporations. 2. Explain how do these practices influence consumer
- Investigate the impact of ethical values and sustainability on the reputation and
brand image of multinational corporations.
2. Explain how do these practices influence consumer perceptions and purchasing
behavior?
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Exploring The Hospitality Industry
Authors: John R Walker
4th Edition
0134744934, 9780134744933
