Investigate the processes that individuals, groups and organizations use to select, secure, use, and dispose of products, services and experiences by answering 2 essay questions: Question 1: Describe how each of the below groups would have a different perspective on causerelated marketing and how they would react if a makeup brand using animal testing for their products was campaign partnering with an SPCA (Society for the Prevention of Cruelty to Animals) (500 words): a) Sceptics b) Balancers c) Attribution-oriented consumers d) Socially concerned consumers