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Investors in start-ups need to know what is going on in the companies they invest in. Explain why key metrics are needed for effective and

Investors in start-ups need to know what is going on in the companies they invest in. Explain why key metrics are needed for effective and efficient monitoring by investors.

Next, for a specific business model of your choice (e.g. brick-and-mortar retail store) outline the type of information an entrepreneur should provide to the investor.(20 marks)

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