Investors would like to earn a 10% return on investment on the company's $270,000,000 of assets. SnowDream projects fixed costs to be $31,000,000 for the ski season. The resort serves about 725,000 skiers and snowboarders each season Variable costs are about $11 per guest. Last year, due to its favorable reputation, SnowDream was a price-setter and was able to charge $3 more per lift ticket than its competitors without a reduction in the number of customers it received