Question
__________ involves matching supply and demand and assessing financial implications. a.Sales forecasting b.Demand planning c.Supply planning d.Reconciling plans
__________ involves matching supply and demand and assessing financial implications.
a.Sales forecasting
b.Demand planning
c.Supply planning
d.Reconciling plans
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Strategic Marketing
Authors: Nigel Piercy and David Cravens
10th edition
78028906, 978-0078028908
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