Ireena has used an imported brand of shampoo for several years, but she can no longer find it anywhere. She was surprised to see ads for Procter & Gamble's Head and Shoulders being promoted as a glamorous health-oriented product. She always thought of Head & Shoulders as an anti-dandruff shampoo. The new ads suggest that Head & Shoulders has most likely been Multiple Choice rebranded. reformulated. co-branded. extended as a brand. licensed to a premium shampoo manufacturer.