Iris is a strict vegan (i.e., she does not consume or use any animal products). She has administrative office experience and has been looking for a better-paying job. She gets two offers. Both pay more than her current job, come from employers with excellent reputations and records, and involve very similar administrative duties. However, the job that pays the most is for a meat-processing company, and the other job is for an animal rescue organization. Which of Egan's guidelines for setting goals is most related to the choice Iris is facing