Question
Ironwood Company manufactures a variety of sunglasses. Production information for its most popular line, the Clear Vista (CV), follows: Per Unit Sales price $ 48.50
Ironwood Company manufactures a variety of sunglasses. Production information for its most popular line, the Clear Vista (CV), follows:
Per Unit | |||||
Sales price | $ | 48.50 | |||
Direct materials | 17.00 | ||||
Direct labor | 10.00 | ||||
Variable manufacturing overhead | 3.00 | ||||
Fixed manufacturing overhead | 5.00 | ||||
Total manufacturing cost | $ | 35.00 | |||
Suppose that Ironwood has been approached about producing a special order for 2,500 units of custom CV sunglasses for a new semiprofessional volleyball league. All units in the special order would be produced in the leagues signature colors with a specially designed logo emblem attached to the side of the glasses. The league has offered to pay $44.00 per unit in the special order. Additional costs for the special order total $2.00 per unit for mixing the special frame color and purchasing the emblem with the leagues logo that will be attached to the glasses. Required: 1. Assume Ironwood has the idle capacity necessary to accommodate the special order. Calculate the additional contribution margin Ironwood would make by accepting the special order.
2-a. Calculate the current contribution margin per unit.
2-b. Suppose Ironwood is currently operating its production facility at full capacity and accepting the special order would mean reducing production of its regular CV model. Should Ironwood accept the special order in this case?
3. Calculate the special order price per unit at which Ironwood is indifferent between accepting or rejecting the special order.
The Rosa model of Mohave Corp. is currently manufactured as a very plain umbrella with no decoration. The company is considering changing this product to a much more decorative model by adding a silk-screened design and embellishments. A summary of the expected costs and revenues for Mohaves two options follows:
Rosa Umbrella | Decorated Umbrella | |||||||
Estimated demand | 28,000 | units | 28,000 | units | ||||
Estimated sales price | $ | 30.00 | $ | 40.00 | ||||
Estimated manufacturing cost per unit | ||||||||
Direct materials | $ | 20.50 | $ | 22.50 | ||||
Direct labor | 4.50 | 7.00 | ||||||
Variable manufacturing overhead | 3.50 | 5.50 | ||||||
Fixed manufacturing overhead | 6.00 | 6.00 | ||||||
Unit manufacturing cost | $ | 34.50 | $ | 41.00 | ||||
Additional development cost | $ | 12,000 | ||||||
Required: 1. Determine the increase or decrease in profit if Mohave sells the Rosa Umbrella with the additional decorations. 2. Should Mohave add decorations to the Rosa umbrella? 3-a. Suppose that the higher price of the decorated umbrella is expected to reduce estimated demand for this product to 26,000 units. Determine the increase or decrease in profit if Mohave sells the Rosa Umbrella with the additional decorations. 3-b. Should Mohave add decorations to the Rosa umbrella?
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