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is a key determinant of whether an offering should be classified as a product or a service. Multiple Choice Abstraction Intangibility Geographic location Audience passivity
is a key determinant of whether an offering should be classified as a product or a service.
Multiple Choice
Abstraction
Intangibility
Geographic location
Audience passivity
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Management
Authors: Chuck Williams
4th Edition
978-0324316797, 0324316798
