is a small but powerful blender that can be used in hotel rooms and other locations away from home. BlendJet needs strong sales to trigger the interest of investors in the early stages of the product's life. Amy Chan, the Chief Marketing Officer, believes in the practices of customer intimacy and customer entanglement as avenues for building trial and repeat purchases. Amy is confused about how to apply marketing actions to build customer intimacy and customer entanglement in the targeted segments. Help Amy by describing two (2) ways BlendJet can improve customer intimacy and two (2) ways to enhance customer entanglement.