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is a tactic in which a fieliberately prices a product above the prices set for competing products to capture those customers who always shop for
is a tactic in which a fieliberately prices a product above the prices set for competing products to capture those customers who always shop for the best or for whom price does not matter
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Fundamentals of Management
Authors: Stephen P. Robbins, David A. DeCenzo
8th Canadian edition
133856747, 978-0133856743, 978-0134283593
