Question
_____________________ is achieved by positioning a product apart from the competition in the eyes of the consumer. Segment marketing a positioning map product differentiation segment
_____________________ is achieved by positioning a product apart from the competition in the eyes of the consumer.
- Segment marketing
- a positioning map
- product differentiation
- segment analytics
- mass marketing
Toyota markets several well-known brands including Scion, Yaris, Corolla and Prius. Which form of market segmentation is Toyota using in the car market?
- Individualized marketing
- Differentiation marketing
- mass marketing
- Segment marketing
- Niche marketing
Which segmentation base is usually the main determinant in why consumers purchase a product?
- psychographic
- behavioral
- attitudinal
- geographic
- demographic
Sally has a beauty salon in downtown Toronto. After a lot of analysis, she decides to focus her efforts on business women who work within a 3 kilometer radius of her business. Which segmentation variables is Sally using?
- demographic and behaviouristic
- demographic and geographic
- geographic and psychographic
- psychographic and demographic
- behaviouristic and geographic
When long-term changes in consumer attitudes of the brand require a shift in the brand's image, this is called
- positioning map
- segmentation
- head-to-head positioning
- repositioning
- differentiation positioning
Which of the following is a psychographic variable?
- home ownership
- ethnic background
- personality traits
- loyalty status
- frequency of use
Charlie buys tires for the delivery trucks at his courier company. This is an example of
- product positioning
- market segmentation
- the consumer market
- the business market
- buying centre
__________ is the second step in the six step process of segmenting markets.
- Identifying specific business unit objectives
- Selecting target markets
- Grouping potential buyers into segments
- Taking marketing actions to reach target markets
- Grouping product to be sold into categories
A bike manufacturer wants to understand how best to attract buyers for a range of different bicycles. Which tool would be most useful?
- Repositioning
- Niche marketing
- Personas
- Mass marketing
- Segmentation analytics
Idle production capacity can be reduced by
- allowing personnel to work overtime.
- using a straight salary compensation plan.
- hiring additional full-time personnel.
- increasing the number of workdays per week as well as increasing the hours per day for employees.
- cutting a part-time worker's hours during slow periods.
When selecting a brand name, it should: (1) suggest product benefits; (2) be memorable, distinctive and positive; (3) fit the company or product image; (4) have the ability to be legally protected; and (5) __________.
- be simple
- contain no hidden meanings
- be humorous
- suggest an air of mystery
- be easy to spell and pronounce
A good, service, or idea consisting of a bundle of tangible and intangible attributes that satisfies consumers' needs and is received in exchange for money or something else of value is referred to as a(n)
- market
- ware
- merchandise item
- object
- product
Which of the following is the best example of a specialty product?
- cash from an ATM
- a Merriam-Webster dictionary
- a Sony Blu-Ray player
- Dial hand soap
- a Ferretti yacht
Online services do not have the marketing concerns of inconsistency because
- equipment comes with warranties.
- equipment can be easily serviced if something goes wrong.
- employees do not have direct contact when providing services to consumers.
- equipment-based services are not really services at all but highly specialized tangible products.
- equipment-based services generally deal more with industrial firms than ultimate consumers.
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